Data privacy notice

1. General

1.1 What are personal data?
Personal data (sometimes referred to as personally identifiable information, PII) are data that directly or indirectly reveal the identity of the user. We adhere to the principle of data avoidance. Wherever possible, we dispense with the collection of personal data.

1.2 Handling of personal data
Personal data are used solely in connection with the establishment, content-related design, or settlement of the contractual relationship (Art. 6 I b General Data Protection Regulation, GDPR). Furthermore, personal data are processed only when we have received your consent (Art. 6 I a GDPR). In principle they shall not be transmitted to third parties. In connection with the settlement of payments, the data necessary for the payment transactions shall be forwarded to the credit institution assigned to perform the transaction and, where applicable, to the assigned and selected payment service providers. Your personal data shall be processed exclusively within the EU.

1.3 Usage data
When the website is visited, general technical information is recorded. These data include the IP address used, the time and duration of the visit, the browser type, and, where applicable, the referring site. For technical reasons, these usage data are registered in a logfile and may be used and saved for the statistical evaluation of this website. These usage data are not linked with your further personal data in any way.

1.4 Duration of data storage
After the purpose for which the data are recorded has ended, we save your personal data only as long as is necessary on the basis of the statutory (in particular tax-legal) provisions.

2. Your rights

2.1 Right of access
You shall have the right to obtain from us confirmation as to whether or not personal data concerning you are being processed, and, where that is the case, access to the personal data and also to the further information specified in Art. 15 GDPR.

2.2 Right to rectification
You shall have the right to request the rectification of any inaccurate personal data concerning you and according to Art. 16 GDPR may have incomplete personal data completed, including by means of providing a supplementary statement.

2.3 Right to erasure
You shall have the right to demand from us the immediate erasure of your personal data concerning you. We pledge to erase such data immediately, in particular whenever one of the following reasons applies:

  • Your personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
  • You withdraw your consent on which the processing is based, and where there is no other legal ground for the processing.
  • Your data have been unlawfully processed.

There is no right to erasure in the event that your personal data are required for the establishment, exercise, or defence of legal claims.

2.4 Right to restriction of processing
You shall have the right to obtain from us restriction of processing where one of the following applies:

  • You contest the accuracy of the data, enabling us to verify the accuracy;
  • The processing is unlawful, and you oppose the erasure of your personal data and request the restriction of their use instead;
  • We no longer require the personal data for the purposes of the processing, but they are required by you for the establishment, exercise or defence of legal claims;
  • You have objected to the processing of your data pending the verification whether our legitimate grounds override your grounds.

2.5 Right to data portability
You shall have the right to receive the personal data concerning you that you have provided to us, in a structured, commonly used and machine-readable format, and you shall also have the right to transmit those data to another controller without hindrance on our part wherever the processing is based on a consent or a contract and the data are processed by automated means.

2.6 Right to object
Wherever your personal data are processed on the basis of your consent, you shall have the right to object to the further processing of these data at any time.

2.7 General aspects and right of appeal
The exercise of the rights specified above is generally without any cost to you. If you have any objections, you are entitled to appeal directly to the supervisory agency responsible for us, the State Data Protection Commissioner.

3. Data security

3.1 Data security
All data on our website are secured by technical and organizational measures against loss, destruction, access, alteration, and dissemination.

3.2 Sessions and cookies
Regarding the operation of our internet presence, we may use cookies or server-based sessions in which data can be saved. Cookies are used e.g. also to welcome users personally with their user names. Cookies are files that are maintained on your hard drive by a website, enabling your computer to be automatically identified at your next visit to the website and thus to adapt the use of the website to you personally. Some of the cookies used are erased after you end the browser session. These are so-called session cookies. Other cookies remain installed on your end device and enable the browser to be identified again at a later visit to our website (permanent cookies). You can set your browser in such a way that you are automatically notified of the installation of cookies, enabling you to accept such cookies individually or to refuse cookies in certain cases or generally. Please bear in mind that you may not be able to use certain functions of this website when the cookies are deactivated. We guarantee that no personal data are transmitted in sessions or by cookies, and that cookies are used only to the extent that is required for the website. In this way it is ensured that there are no overriding interests on your part (Art. 6 I f GDPR).

4. Services of third-party providers

4.1 Google Analytics
This website uses Google Analytics, a web analytics service provided by Google, operated by Google Inc.,1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). The website uses this web analytics service to collect and save data that are processed using pseudonyms to generate user profiles. These user profiles serve to analyze the user-behaviour patterns to shape and improve the content offered on the website according to the needs of the users. Google Analytics uses “cookies”, which are small text files placed on your computer that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is generally transmitted to and stored on a Google server in the United States. In the case of activation of IP anonymization on this website, Google will, however, truncate your IP address beforehand within Member States of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the United States and truncated there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing the website operator with other services relating to website and internet use. The IP address transmitted by your browser within the scope of Google Analytics will not be associated with any other data held by Google. In addition, the user profiles stored under a pseudonym shall not be associated with the personal data of the users without their express, separately declared consent. You may refuse the use of cookies by selecting the appropriate settings in your browser; however, please note that if you do so, you may not be able to use the full functionality of this website. Furthermore, you can prevent Google’s collection and use of data generated by the cookie and related to your use of the website (including your IP address) by downloading and installing the browser plug-in available at ( 
Google’s data-privacy notice can be seen at For further details on Google’s terms of use and data privacy please go to and Please note that on this website Google Analytics has been extended by the code “anonymizeIp” to ensure that IP addresses are recorded in anonymized mode (so-called IP masking).

4.2 Social media links and social sharing
In connection with third-party providers who can be reached via links on this website, we have separate social media sites. Using the links will take you to the respective internet sites of the third-party providers (e.g. Facebook, Twitter, Google+), where you can share our content. Once you call up the site of the third-party providers, you are within the area of responsibility of the respective third-party provider, with the result that his data-privacy notice and/or his notices on data usage now apply. This is beyond our influence; however, to prevent any unnecessary transmission of data, we recommend that you log out from the respective third-party provider before using the corresponding link as a measure to avoid the possible generation of usage profiles by the third-party provider as a result of using the link.

4.3 Use of Google Maps
This website uses Google Maps, a cartographic service provided by Google, operated by Google Inc.,1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). The use of Google Maps also involves the recording, processing, and use of data concerning the use of the maps function by visitors to the websites. The customer can view Google’s data-privacy notice at The specific usage terms of use for Google Maps can be seen at

4.4 Use of Facebook plug-ins
These websites use plug-ins of the social network, operated by Facebook Inc. 1 Hacker Way, Menlo Park, CA 94304, USA (“Facebook”). The office responsible for the processing of the information collected by Facebook is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
Activating such a plug-in on our websites sets up a connection to the Facebook servers. In such a case the Facebook server receives data regarding which websites you have visited. If you are logged in on Facebook as a member, Facebook will assign this information to your personal Facebook user account. Using the plug-in functions (e.g. clicking on the “Like” button, using the messenger function, submission of a comment) also assigns this information to your Facebook account; this can be prevented only by logging out before activating the plug-in. Further details on the collection and usage of data by Facebook, on your rights in this connection, and on the possibilities for protecting your privacy can be seen in the data-privacy notice of Facebook at

5. Contact details

If you wish to contact us in matters concerning data privacy, please do not hesitate to contact us via the contact options listed below. Responsible in the context of GDPR:

Zentralverband Gartenbau e. V.
Claire-Waldoff-Str. 7
D-10117 Berlin, Germany

Phone: +49(0)30 200 065-0

Gladly our data protection officer is also at your disposal:

DPA Drewes Privacy Advice GmbH
Kurt-Schumacher-Str. 22
53175 Bonn